Oh, My Country! My Homeland! (Hoi , Artzi, Moladeti)
This collection, composed of four sets of clothing for men and women, was inspired by life in Israel and questions of Israeli aesthetics, mentality, and culture. Constant anxiety – economic, physical or security related – although an integral part of Israeli existence, is forever accompanied by a bursting passion for life. The survival instinct – in a place with no certain future –asks to “scream” its presence, which focuses on the present alone and generates a unique aesthetic language. The ostentatious, hasty, and entertaining zeitgeist alongside a violent and aggressive practice, connects with our pride in “Israeli chutzpah” alongside our shaking off the image of the “ugly Israeli.” References to the mundane mixed with the reality of Occupation mature into a reflexive collection, wearable but not necessarily fashionable: electric scooters and “Flanelit,” jeans print and bulletproof vest , clichés of heroism and militarism alongside Keter plastic chairs. Symbolism missed its source, while the use of cheap, synthetic fabric and rough sewing simulate a sense of great urgency.